WeChat, one of the worlds most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan Go.做为世界最受欢迎的手机上系统软件和社交媒体之一，手机微信因其绝妙的零售设计创意“扫二维码购得”而获得iF设计方案金奖。It is the first ever Chinese product to win gold in the iF Service Design category.它是第一个获得iF服务项目设计类金奖的我国商品。
Established in 1953, the German-based iF Design Award has always been known for its Independent, Rigorous and Reliable standards.法国iF设计奖创立于1956年，它依然因其“独立国家、苛刻、可靠”的评定规范而闻名世界。Scan Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter.微信扫码购使零售店的顾客能够把手机变成一个虚幻世界的收款台。When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register.顾客在购物的情况下，能够用手机扫瞄产品的条码，查看产品信息，出示特惠，顺利完成自助式结账，并且能够根据手机微信交纳必需缴纳，而必须在现钱收款台前排长队。
This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context.“这一核心理念展览了在被提升的购物和零售自然环境下，以顾客为管理中心的扫二维码购得解决方法。”“All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best, says iF Gold Award in its Gold Statement to Scan Go.“此项用户体验设计合乎了不错的客户体验的全部主要参数，还包含扫瞄餐饮店产品和最终结账缴纳时的零了解终端设备、高效率或者不容易可操作性。它是最好的客户友好往来型设计方案，”iF设计方案金奖评审团在分辨微信扫码购得获得金奖时表示。
According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spends three to five minutes on queueing and payment during peak hours.高达，传统式餐饮店购物高峰时段的销售总额占据其营业收入总金额的60%，并且顾客在购物高峰时段一般来说务必3~五分钟排长队结账。With Scan Go, customers no longer have to queue, and the payment time is shortened to one minute.拥有微信扫码购得，顾客无需再次排长队，并且结账時间能延长至一分钟。
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