Apples chief executive, Tim Cook, has said he is extremely sorry for the frustration users have found with its new mapping service, adding that if they are dissatisfied they can use rival products.苹果首席执行官蒂姆库克回应，用户早已找到其新的地图服务的错误，他 “回应十分难过”，补足说道如果他们不失望，可以用于竞争对手的产品。The dramatic move by Cook follows growing complaints about the quality of the data offered by the new Maps app which was introduced with iOS 6, the newest version of the mobile software powering the iPhone and iPad.这戏剧性的一幕再次发生在iOS 6系统的新地图应用于获取的数据质量遭大大责怪之后，iOS 6是反对iPhone和iPad的移动软件新版本。We are doing everything we can to make Maps better, Cook wrote in a letter posted on Apples site – a method frequently used by Cooks predecessor Steve Jobs to issue messages when Apple was facing criticism.“我们将采行一切有可能的措施，使地图服务显得更佳，”，库克在苹果网上的致歉信中写到，——库克的前任史蒂夫乔布斯常常用于的方法，即当苹果公司面对抨击时他就公布信息。
Apple has apologised in the past for errors – though sometimes grudgingly.苹果公司早已为过去的错误致歉 - 尽管有时并不情愿。Cook says in the letter that we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, [satellite view] Flyover and vector-based maps [which store data in a single file rather than needing repeated downloads to work]. In order to do this, we had to create a new version of Maps from the ground up.库克在信中说道：“我们期望向用户获取更佳的地图服务，还包括按方向导航系统、语音和眺望视图(Flyover)功能，并引进矢量地图数据。
为了做这一点，我们从头开始研发了新版地图服务。”Although iOS 6 was only released formally on 19 September, Cook says there are now more than 100m devices using it with the new Apple Maps, with more and more joining us every day. He said that users have already searched for nearly half a billion locations and that such feedback will improve the quality.库克说道，虽然iOS6在 9月19日才月公布，但目前有数多达1亿部iOS设备用于新版苹果地图，每天还有更加多用户重新加入。他说道用户早已搜寻了近5亿个方位。
这种对系统将提升产品质量。Unusually, Cook recommends that users who are dissatisfied with Apples offering should try rival services. These include apps by MapQuest, Waze and Microsofts Bing, or maps from Google and Nokia via web browsers.不同寻常的是，库克建议对苹果公司产品不失望的用户应当尝试其竞争对手的服务。
这些还包括MapQuest、Waze和微软公司合于的地图应用于，或来自谷歌和诺基亚网站上的地图服务。However, Googles executive chairman, Eric Schmidt, indicated earlier this week that the search giant is not presently developing an app for iOS.然而，谷歌继续执行董事长埃里克施密特回应，本周早些时候这家搜寻巨头目前并没研发一种限于于iOS的应用程序。What were we going to do, force (Apple) to include the software? Schmidt said in Tokyo on Monday, adding that Google has no plans at present to complete its iOS Google Maps app and submit it to Apple. That decision lies with Apple, Schmidt said.“我们应当做到的怎么会是被迫苹果相容我们的软件吗？”施密特周一在东京回应，他补足说道谷歌目前没计划已完成其iOS的谷歌地图应用程序并把它转交苹果。
这一要求各不相同苹果。We think it would have been better if they had kept ours. But what do I know? he added.“我们指出如果苹果运用我们的软件这将不会更佳。但我告诉什么？“他补足说道。
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